Premium Educational Toy Line Launched Across 12 European Markets
A German educational publisher expanded into physical toys with a fully certified, co-designed product range
The Challenge
A well-established German educational publisher wanted to extend their brand into physical learning toys — magnetic drawing boards and LCD writing tablets — but needed products that met strict EU EN71 and REACH standards, matched their premium brand aesthetic, and could be delivered with FSC-certified packaging.
Our Solution
GY Technology co-developed a custom product line with the client's design team, incorporating their brand colors, typography, and educational messaging. We managed all EU compliance testing and provided FSC-certified packaging. Products launched simultaneously in Germany, France, UK, Netherlands, and 8 other EU markets.
Results & Impact
Project Timeline
Client shared brand guidelines and product brief. GY design team produced 3 concept directions.
Two rounds of design revision. Pantone colors confirmed. Packaging dieline approved.
Physical prototypes produced for all 8 SKUs. Shipped to Germany for review.
EN71 and REACH testing completed at SGS lab. All 8 SKUs passed first time.
Full production run of 180,000 units with QC at every stage.
DDP delivery to 4 EU distribution centers. Products on shelf within 12 weeks of order.
Project Specifications
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