Own-Label Toy Range Launched in 280 Hypermarket Locations
A French hypermarket chain developed an exclusive own-brand educational toy range with GY Technology
The Challenge
A leading French hypermarket chain wanted to launch an own-brand (private label) children's educational toy range to compete with national toy brands. Requirements included PDQ floor display units, planogram-compliant packaging dimensions, EAN barcodes, and the ability to deliver to their central warehouse in Lyon with DDP terms.
Our Solution
GY Technology designed a complete own-brand product range with PDQ display units, planogram-compliant packaging, and all required retail compliance documentation. We managed the entire supply chain from production to DDP delivery to the client's Lyon distribution center.
Results & Impact
Project Timeline
Buyer team shared planogram specs, target retail price, and competitor benchmarks.
6 SKUs selected and customized. PDQ display unit designed and approved.
EN71, REACH, and French language compliance completed. EAN codes registered.
First batch of 50,000 units produced across 6 SKUs.
DDP delivery to Lyon. Customs clearance and VAT handled by GY.
Products on shelf in all 280 locations simultaneously.
Project Specifications
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